• assist our clients in defining effective strategies, visual concepts and positions for their brand,
• optimize the impact of their brand across all communication media, both static (packaging, publishing) and dynamic (web, video).
History
& Future
Prior to our creative reflection, we focus on understanding a brand’s heritage, on responding to key insights, on anticipating societal and marketing developments.
Strategic planning at Blazon establishes differentiating mix-designs tailored to the expectations, uses and attitudes of today’s consumers, as well as those of tomorrow.
Words
& Images
Our job is to create verbal and visual singularity by blending words and images, giving the brand a personality with a unique design and style.
Our agency’s goal is to create tangible, original, valuable and sustainable brand capital for its clients via these two strategic levers.
Reason
& Emotion
We design strategic and creative material while aiming to achieve the right balance between reason and emotion, in harmony with the brand’s positioning.
We seek to give a meaningful role to each building block of the brand’s visual territory, and define strict application principles.
Stillness
& Motion
Experts in branding, Blazon assists the brand in communicating across all media, both static (packaging, publishing, POS) and dynamic (digital and video).
We strive for consistent messages and pertinent brand communication, grounded in the brand’s visual identity.
